Textile Innovators
15 years + experience in creating window coverings and homewares for Australian & NZ major retailers
Creating custom ranges for your customer and target audience
Threadsmith, is a passionate textile innovation company specializing in distinctive window coverings and premium homewares. With 15 years + industry experience, I have established myself as a trusted partner to lead retailers across the market.
What I do
I pride myself on the ability to understand the unique needs of each retailer and their customer base. Through meticulous market research and creative design thinking, I develop bespoke textile solutions that resonate with specific demographics and complement clients' brand identities
My Approach
The design process begins with a deep understanding of your customer.
From trend analysis, preferences, and lifestyle needs to creating window coverings and homewares that not only look beautiful but also solve practical challenges.
Whether it's developing energy-efficient window treatments for eco-conscious consumers or creating statement pieces for design enthusiasts, I am able to deliver products that connect with your target audience & fit a brief and budget.
Tailored Solutions
One size definitely does not fill all!
Each collection is uniquely designed to suit your specific retail environment and customer profile.
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brand centric approach
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consider sizing and functionality
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product mix
Innovation Driven
The continuous exploration of new materials, techniques, and designs will keep your product offerings fresh and competitive.
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recycled fabrics
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advanced technology coatings
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Functionality
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Trends
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recycled and recyclable packaging
End-to-End Service
From initial concept to final production, I am well versed on advising on the entire process to ensure seamless implementation.
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design & development
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connecting the right manufacturers
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packaging
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POS development
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training
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product launches
Connections
Drawing on extensive manufacturing experience in China, I have established a robust supply chain that connects directly with factories, eliminating intermediary trading companies. I partner with reliable mills that demonstrate expertise in their specific product categories and consistently meet quality standards. These manufacturing partners deliver according to specifications while providing essential industry certifications including OEKO-TEX and GRS. They also successfully complete all required factory audits, ensuring full compliance with international standards
Brands I have worked with
Major Retailers
Window Coverings
Licenses
Licensed brands we have worked with
About me
Jennifer Vasilj - Textile Industry Expert
My name is Jennifer Vasilj, a seasoned textile industry expert with over 20 years of experience specializing in product design and development across the entire manufacturing lifecycle.
Global Experience
Having worked across multiple continents, I spent significant time living in China where I directly oversaw manufacturing operations and managed export channels to Australia, the United States, Germany, Spain, and numerous other international markets.
Core Competencies
Professional strengths include:
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Developing innovative textile solutions that meet precise budget requirements and client briefs
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Specialized knowledge in textile coatings and treatments that enhance both aesthetic appeal and functionality
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Window coverings and home furnishings design and production
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Creating comprehensive training videos for manufacturing processes
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Developing packaging solutions that enhance product presentation and marketability
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Directing product photoshoots
Industry Collaborations
Throughout my career, I've collaborated with Australia's major retailers and global brands including Walmart, delivering exceptional products that resonate with specific market needs while maintaining commercial viability. I have successfully negotiated and manufactured products under license, ensuring brand integrity while meeting commercial targets.
Unique Value
This hands-on international experience, combined with technical expertise in textiles and manufacturing processes, enables me to bridge creative design with practical implementation—a skillset that transforms creative concepts into commercially successful products.